You can’t put all your keywords into one ad group. You have to have specific adgroups that correlate with keywords that are similar to each other. So what do I mean?
Putting wedding photography keywords in the same adgroup as your family portrait keywords isn’t an effective ad strategy.
Streamline your strategy.
Similar keywords must all go into one adgroup that directs traffic to one landing page.
I’ll probably shoot a video to demonstrate what I mean by this. But for now just know that focusing in your Google Ads strategy is key.
P.S make sure to join my facebook group where I share more tips and tricks that will help you run better Google ad campaigns, get more inquiries and clients.