We know you shoot and love still images but video is not as far removed from your trade as you might think. A video is made up of images that are lined up after each other playing in rapid succession.

So why bother about Youtube you ask?


Why Use Youtube.

Here are a couple of facts to consider:

  • Google owns Youtube making it the 2nd largest search engine in the world.
  • Youtube is a social media network like most, where building communities and creating engagement is the name of the game.
  • Youtube posts have a longer shelf life sometimes lasting years.
  • Youtube’s related videos feature allows your videos to be noticed by people who don’t follow you.
  • Viewers don’t have to like or follow you to watch your content and this is great because it extends your reach.
  • The google search engine loves video and this increases the chances of your Youtube videos getting higher ranks than your standard website content.
  • People don’t use Youtube only for entertainment, they also use it to learn things about new products and services.

You don’t have to have an elaborate video production team. Chances are that your camera already has the ability to take high quality videos. All you need to ensure is that your camera is stable when you shoot and that you keep in mind how you will record your audio. You can use your camera’s audio recorder or invest in a lapel mic for added quality.


Types Of Videos You Can Post.

1. Videos showcasing your portfolio:
This can be a simple slideshow of your images. Software programs like Lightroom,
PowerPoint and Keynote have slideshow features where you can export your images to video. Don’t forget to add music and make sure that the music is licensed for reuse (royalty free).

2. A profile video:
You can post a video about you and your photography brand. Think of this as a video version of your CV.

3.Behind the scenes videos:
This is where you can show potential clients your process and what your sessions involve. This is a cool way of giving prospects an idea of what they can expect.


Video Editing.

This is probably the hairiest area when it comes to shooting and managing video. However, video editing doesn’t have to be daunting. Software programs like iMovie, Adobe Premiere Pro, Windows Movie Maker and Camtasia will allow you to cut and splice your moving images into a coherent narrative.

If you don’t have access to any of the programs mentioned above try using Youtube’s Video Editor, it’s not as robust but can help you get started.

And that wraps it up for this post. After you upload the first couple of videos you’ll get into the swing of things. Remember to stay consistent and share you videos on all your other social media networks.

Happy Snapping!

Our free Social Media Guide For Photographers below includes more principles and insight that can help you with your Social Media Marketing. Click on the button below to download it for free.