You would be surprised to know that there are some photographers who don’t care to use hashtags when they post their images on Instagram.
This is such a tragedy because hashtags, when used correctly, can significantly expand the reach of your post giving you more followers and more engagement on Instagram.
As a photographer you may think that all you have to do is to simply post your pretty images and this somehow will magically reward you with new followers and lots of engagement.
This is not so and having a hashtag strategy is a must if you wish to rise above the noise that’s prevalent on Instagram.
What Are Hashtags?
Lets define hashtags before we get into the nitty gritties. Simply put a hashtag is a pound symbol (#) that you insert before a word or phrase.
Hashtags help group content into categories that are searchable and discoverable. Social media networks like Instagram index these hashtags so that users can easily search for them and find the content they are looking for.
So what are the best ways to implement hashtags on Instagram?
Don’t fall into the trap of using hashtags that are broad and overpopulated. Hashtags like #photographer and #photography are too widely used and your posts will disappear in those categories.
Try more targeted hashtags like #capetownphotographer, #saphotographer and #saweddings. These will allow your work to be easily visible to users who search those hashtags.
How To Find The Right Hashtags To Use.
Finding the right hashtags to use with your Instagram posts is pretty straight forward. All you have to do is to consider these tips:
- Look at what hashtags other established photographers are using in your niche.
- Use hashtags that influential people or brands are using in the photography industry.
- Consider using related hashtags that pop up when you search for a specific hashtag.
How many hashtags should you use?
Instagram does allow you to post up to 30 hashtags on a post. However we recommend that you insert your hashtags as a comment so that your posts look cleaner.
If you post your hashtags as a comment before anyone else comments on your post, subsequent comments on your posts will hide your initial comment that includes your hashtags.
Custom Hashtags And Brand Hashtags.
Custom or brand hashtags are hashtags that are unique to your photography business. Using your photography business name as a hashtag is one example of this.
The only caveat is that these hashtags only work when you get your followers to participate and use them. Make sure to get your followers to use your custom hashtags otherwise you’re just creating silos.
Be sure to check out Fstoppers Instagram hashtag guide to get more hashtag ideas for your photography business.
That leads us to the end of this post. If you have forgotten everything you’ve just read for some reason just remember this. If you don’t include hashtags into your Instagram posts your amazing photographic work won’t be searchable nor will it be discoverable.
Our free Social Media Guide For Photographers below includes more principles and insight that can help you with your Social Media Marketing. Click on the button below to download it for free.