Managing your social media accounts as a photographer can be a very time consuming activity. It can leave you drained and sometimes unable to complete pertinent business tasks.
We understand that you might be working on your own but the fact is you are running a business. And because you are running a business having a systematic approach to your daily activities can vastly improve your efficiency.
Creating a social media calendar is one way of systematically breaking down the activities that are involved in managing your social media accounts.
What Is A Social Media Calendar
A social media calendar is a weekly, monthly or yearly plan for how and when you will upload your content onto your social media accounts. It can be built by using tools like Excel or Google Sheets. So you might be asking why it’s important to have this calendar?
Here are the benefits of having a social media calendar:
- It helps you stay organised
- It helps you be efficient
- It helps you be effective
- It forces you to be accountable
- It helps you not to miss important dates such as holidays
- It saves you time so you can focus on your photography
The sporadic approach that most photographers use when it comes to managing their social media accounts just isn’t effective nor efficient.
You only have so many hours in a day and having a plan on how you will use those hours helps you get more done for your business.
Consider these following aspects when creating your social media calendar.
Define Your Audience
Define your audience so that you can create content that is relevant and useful. Remember our assumption here is that you’re running a photography business and that you’re not posing as a photographer.
Businesses all know who their target market is. It helps them define and measure their goals accordingly. Knowing who you are posting for on social media will help you create content that resonates with the end user.
Are you targeting couples looking to get married? Or are you targeting advertising agencies that hire photographers for their ad campaigns?
Social Media Content Strategy
Your social media content strategy involves breaking down what type of content you will be posting on social media.
The different types of content you can post on your social media networks are:
- Curated Content (Other peoples content)
- Your blog posts
- Your images
- Your latest business news and offerings
Don’t shy away from posting other people’s work by retweeting or sharing their posts. It won’t kill you we promise :-).
How many times a day or week will you post on Facebook or Twitter and other social media networks? Defining your social media posting frequency rate is important in creating a social media calendar.
Trial and error is the best way to figure out at what frequency you should post on social media. Remember start small and work your way up from there.
In closing all you need to remember is that a social media calendar is a plan for how and when you will upload your content on your different social media networks. This plan is done in advance so that it can free up your time so that you can focus on your business.
Our free Social Media Guide For Photographers below includes more principles and insight that can help you with your Social Media Marketing. Click on the button below to download it for free.